Mountain Music Festival is an annual music festival and resort. The festival is in the beautiful mountains of West Virginia and welcomes hundreds of families each year. Mountain Music Festival’s current brand lacked a cohesive and authentic feel. The challenge was to develop a brand that could represent the family-friendly festival and also reach young music fans.
The solution was to simplify the brand identity into a fun, recognizable, and strong language. The nameless “yeti” or “bigfoot” mascot gives attendees something to feel ownership of and ties the festival to a recognizable and fun mark.
Mountain Music Festival