This is a promotional brochure for the new location of Eataly at North Park Mall in Dallas TX. The concept is to show readers the role food plays in our lives as a constant. Throughout all events in our lives, meals have the ability to comfort, bring us together, or simply provide nourishment. The statement “When to Eat” is shown by juxtaposing unique circumstances in our lives with meals.
Without showing any specific correlation between the events and the meals—the answer become plain that we eat always, and because of that meals have the potential to play a very special role in our lives. In all, this brochure serves as part inspiration, part education, and part manifesto for the market of Eataly.
Copy writing: Lino Anunciation
Photography: Paul Eldridge